ROLE OF FIGURATIVE LANGUAGE IN CONTEMPORARY ADVERTISING

Authors

  • Jabborova Sayyoraxon Muxammadqobilovna Author
  • Jumasheva Zuhra va Ne'matova Orazjahon Author

Keywords:

Keywords: advertising, visual materials, audio, consumers, idea, language, emotions.

Abstract

Abstract: Advertising is an integral part of our time, it is one of the most effective ways to present a product or service to consumers. Advertising aims to attract consumers, attract their attention and encourage them to buy a product. The role of figurative language in modern advertising is very important, because figurative language is one of the main means of advertising. It further enriches the content of advertising, affects the emotions of consumers and emphasizes the uniqueness of the product.

Author Biographies

  • Jabborova Sayyoraxon Muxammadqobilovna

      Andijon davlat pedagogika instituti

    Ijtimoiy fanlar kafedrasi o'qituvchisi

  • Jumasheva Zuhra va Ne'matova Orazjahon

            Andijon davlat pedagogika instituti,

            O'zbek tili va adabiyoti yo'nalishi, 1-bosqich talabalari

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Published

2024-12-14

Issue

Vol. 14 No. 3 (2024): Ta'limning zamonaviy transformatsiyasi

Section

Articles

How to Cite

ROLE OF FIGURATIVE LANGUAGE IN CONTEMPORARY ADVERTISING. (2024). Ta’limning Zamonaviy Transformatsiyasi, 14(3), 90-96. https://pedagoglar.org/03/article/view/6216