EFFECTIVENESS OF TECHNOLOGIES IN DEVELOPING PRAGMATIC COMPETENCE OF TOURISM STUDENTS
Keywords:
Pragmatic Competence, Tourism Education, Technology in Language Learning, Cross-Cultural Communication, Virtual Reality, Mobile Learning, Interactive Learning, English for Specific Purposes (ESP)Abstract
In an increasingly interconnected world, effective communication is vital, especially in fields like tourism where interactions often occur across cultures. Pragmatic competence, which refers to the ability to use language appropriately based on social and cultural contexts, is crucial for tourism students. With the rapid advancement of technology in education, integrating technological tools into the teaching of English provides innovative ways to enhance pragmatic competence. This article explores the effectiveness of various technological tools in fostering pragmatic competence in tourism students, including virtual simulations, mobile applications, language exchange platforms, and immersive learning environments. Drawing from relevant scholarly perspectives, it examines how these technologies offer authentic learning experiences, cultural exposure, immediate feedback, and interactive opportunities. The findings suggest that technology, when properly integrated into the curriculum, can significantly enhance students' ability to navigate cross-cultural interactions in professional tourism settings
