MULTICULTURAL COMMUNICATION

Аннотация

Abstract: Multicultural communication is a dynamic and essential aspect of contemporary society particularly in a globalized world where interactions between individuals from diverse cultural backgrounds are commonplace. This thesis is about intricacies and challenges of multicultural communication, highlighting the importance of understanding cultural differences in language, nonverbal cues, values and norms. Effective multicultural communication involves not only linguistic proficiency but also cultural sensitivity, empathy and the ability to adapt one’s communication style to accommodate diverse audiences. Though the case studies and theoretical frameworks, this thesis examines the impact of cultural differences on communication processes, including misinterpretations, stereotypes, and misunderstandings. By embracing diversity and promoting effective multicultural communication, individuals and organizations can build strong relationships.