COMPARISON BETWEEN MASS AND NICHE TOURISM WITHIN REGIONAL TOURISM MARKET EXPANSION

Yangi O'zbekiston taraqqiyotida tadqiqotlarni o'rni va rivojlanish omillari

Abstract

Niche tourism offers an alternative to modern mass tourism. While mass tourism is homogeneous (a standardized, uniform offering for a vast market segment), niche tourism is defined by its heterogeneity (a greater demand for a more distinctive and unique product). It might be argued that niche tourism is developing significantly as a result of a shift in traveler motivational factors [1,2,3]. In recent years, tourism motivation has shifted from traditional strict motives to a more personalized strategy that prioritizes adventurous and meaningful experiences, with customers prepared to pay for them.